Pinnovation was formed in 2006 by its principal, Gordon Scott, to address a growing market need for specialist strategic management skills.

With a focus on product innovation and commercialisation, Pinnovation’s services are delivered with passion and drive for maximum impact and value to clients. The company is supported by a network of individuals with different specialisations that can be accessed for specific assignments.

Gordon has worked in the technical arena, specifying and designing products, and he has now moved into business development and commercialisation. His skills and experience are underpinned by the achievement of an MBA from Henley, specialising in the critical success factors of high technology product innovation.

Gordon has worked for his own business or under contract since 2003.

Core Skills
Pinnovation skills lie in the disciplines of commercialisation and product innovation.  These are deployed for our clients in the most effective manner.

Competencies include:

• Identification of needs and responding to the market environment.
• Development of strategies that play to your strengths and your competitor’s weaknesses.
• Identification of routes to market that maximise value.
• Market analysis, trend mapping and strategic development.
• Identification of product opportunities aligned to market need.
• Devising the investment propositions.
• Raising finance for product and business opportunities.
• Crafting the value proposition and delivering the message to your target audience.
• Development of strategic partnerships and alliances.